A special introduction into this year’s campaign is the distribution of campaign lanyards to the staff members of the participating clubs and pubs as a way for NCADA to show our appreciation for their enthusiasm in spreading the anti-drug message.
On top of seeking clubs and pubs’ participation, the campaign also went online with the creation of an anti-drug pledge wall on the ‘Clubbing Without Drugs’ Facebook page. By the end of the campaign, a total of 305 anti-drug pledges
were solicited from online fans of the Facebook page. NCADA is pleased that the online component of the campaign was able to engage the fans of the Facebook page whilst continuously reminding them of the anti-drug message.
NCADA is heartened by the continued support from the club operators. The Council will explore new ways to spread the anti-drug message and promote a drug-free clubbing culture in Singapore.