NCADA Campaign

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Feed Your Ambition 2018

12 October 2018

What do home-grown hip hop artist THELIONCITYBOY, Garçons' owner and F&B Entrepreneur Enoch Teo, and Singapore’s champion boxer Muhamad Ridhwan have in common? They are well-regarded home-grown stalwarts in their respective fields and they are coming together at the Feed Your Ambition festival as the anchor mentors for the National Council Against Drug Abuse’s new milestone campaign and mentorship programme, which launches on 13 October 2018, at *SCAPE. The theme for the campaign and mentorship programme is “Feed Your Ambition”.

At the Feed Your Ambition festival, each of these mentors will be selecting participants for a special Masterclass in their respective fields of entertainment, entrepreneurship and sports. Those interested will need to submit an audition video, either online via Instagram (tag @feedyourambitionsg) or at the Feed Your Ambition festival on 13 October, from 3pm to 9pm. Aside from the auditions and live performances, the festival also features activity zones run by NCADA’s campaign partners – SportCares, Reactor and Timbre Music Academy[1].  Through interactive activities and games, visitors will get to interact with the coaches and trainers from these partner organisations at the festival.

The Feed Your Ambition 2018 campaign aims to reach out to and inspire the young towards a drug-free lifestyle and vision for Singapore. This campaign takes place against a backdrop of worrying global drug trends and local survey findings which indicated that local youths are holding increasingly liberal attitudes towards drug abuse[2]. Throughout the campaign, the three anchor mentors, each with their own unique encounters with drugs, will be sharing their personal stories about making choices, attributes for success and the tenacity needed to pursue ambitions.

The Feed Your Ambition Mentorship Programme aims to inspire a movement towards keeping Singapore drug-free by being a platform for industry and community partners to offer mentorship opportunities for young people, where they can learn skills and attitudes towards further developing their ambition for excellence in life.

Chairman of NCADA Mr Hawazi Daipi said, “If you have succeeded in your chosen field, we ask that you step forward, mentor those who struggle with stressors in life and who could be tempted to seek an escape using drugs. Success will be that much sweeter when it’s shared and paid forward.

More information on the Feed Your Ambition campaign can be found at and on the NCADA Facebook Page.

12 OCTOBER 2018

[1] Refer to Annex A for the profiles of each of NCADA’s Partners and the campaign’s anchor mentors at the Feed Your Ambition Festival 2018

[2] Refer to Annex B for key findings from NCADA’s nationwide Perception Survey 2015/2016, released in April 2017.